About me - Michael Rizzo

About me

Featured article by Michael Rizzo

Business > Advertising Ways advertising can help build a positive company image

You've been invited to a party! You want to make a good impression, so you get a new dress. Maybe a new suit. Or a tie. A nice pair of earrings. A new belt. You know it's true that when you feel good about how you look, you're more confident. You wouldn't go to a party wearing a new gown and tennis shoes, or a tuxedo with a Bruce Springsteen T-shirt. Your business is like a person. It needs to present itself in a polished, professional manner to make a good impression. It needs all parts of an outfit-business cards and stationery, a brochure or catalog, and a web site-to be presentable. Th...

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