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About me - Carol Smith

I am a computer teacher and IT troubleshooter. I specialise in trying to make computing fun, friendly and accessible to older learners. You can visit my website at http://www.it-teacher.co.uk to find out more about my work.

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Business > Website Marketing & SEO Motivating yourself to write traffic generating articles
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It can be hard to get the motivation to write articles to generate traffic for your website or affiliate link. If you have designed and written the website yourself, you will already have spent days writing about your topic. If you are trying to generate traffic for an affiliate link you might feel everything has already bee... More..

Business > Starting a Business Tips for starting a small business
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I have been self-employed, running my own small business, for 16 years. I've never regretted it, I've never had that "Monday morning feeling" and I don't think I could ever go back to being employed. Seeing me make a success of self-employment has led two of my close friends to do the same. They saw what I had done, asked my... More..

Business > Entrepreneurship (Other) Personality traits necessary for success in self-employment
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I have been self-employed for 15 years. The thought of returning to being employed fills me with horror. I haven't made millions, I never intended to. I do believe I am successful. Hindsight and the opportunity to compare myself with friends/family who are still employed has made me come to realise the differences in persona... More..

Business > Advertising Techniques for sending bulk email
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The first thing most people think of when they hear the term "bulk email" is spam. But bulk email sent responsibly by a reputable sender is not spam. Bulk email is usually sent by a business that has built up a mailing list of interested customers. Sometimes it can simply be an email that a private individual is sending to a... More..

Business > Small & Home Business What you need to know when starting a home business
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You will have to pay your tax in lump sums, not regular payments as you did when you were employed. If you live in the UK, you need to contact the Inland Revenue and let them you know you are becoming self-employed. You will have to complete your a self-employed tax return at the end of each trading year. This means that you... More..

Business > Marketing How to start a search engine marketing strategy for your business
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I'm assuming that you already have a website. If your site is to bring customers to your business it needs to be found by search engines and appear near the top of the search results. How do you achieve this? There are two elements to search engine marketing. 1. Designing your site to make sure it is found by search engines ... More..

Business > Online Advertising & Sales How to use fresh content to reduce your online advertising costs
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All websites need visitors. You might be generating traffic to your site by advertising - either pay per click advertising (you pay each time a visitor clicks on your advert) or by paying for a permanent advert on another site. How can you increase the number of visitors to your site whilst reducing the amount you spend on o... More..

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