: About Me

I've spent most of my life in the concrete jungles of Los Angeles and New York (an enormous cliche, I know), living a moderately turbulent life that entailed little thinking on my part, i.e., just do what you're told! Throughout it all, I found myself constantly asking the big questions while getting all the wrong answers. Funny how that works.

Now I live in a small town in Vermont with my wife and two children, where I'm training to be a real man as a stay-at-home father who splits firewood, cooks meals, fixes the house, and home schools his kids. After decades of aimless, self-centered wandering, I can honestly say that life is finally beginning to make sense. While the irony of all this is not lost on me, my feeling is that with the world being what it is today (a bit too utilitarian and cynical, perhaps?), we could all benefit with a little more irony in our lives.

My passion is ...

My family.

I know too much about ...

How to cook chicken.

My parents always told me ...

Never trust anyone.

My childhood ambition ...

To be a doctor-completely force fed to me by my parents.

My favorite memory ...

Everything after my kids were born.

Why I write ...

Because I think it's cool.

What I am reading/watching/listening to ...

Reading mostly non-fiction (This Is Your Brain On Music, Omnivore's Dilemna), watching independent movies (Once, anything by Charlie Kaufman) and shows (Big Love, Sopranos, Weeds), listening to Classical in the mornings, the Dead throughout the day, and way too much Dan Zanes.

My first job ...

Scooping ice cream-my dream job.

My best moment ...

When I'm with my family having a good time.

My inspiration ...

Any parent who puts their children first.

Food & Drink > Fast Food Why McDonald's is marketing nutritional value of its fast food

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It makes perfect sense to me that McDonald's has begun marketing the nutritional value of it's food. After all, being the largest restaurant corporation in the world doesn't happen by sitting back and letting things happen as they may. It takes an enormous amount of time, effort, and resources to know your customers, even if it means telling them what they want, and at the heart of it all is marketing. In a lot of ways, besides providing us with food that tastes good (how we feel afterwards is another story), McDonald's has always sold us an image. They draw us in when we're young, making ...

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