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Computers & Technology > Computer Buying Tips About Apple MacBook Air

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Steve Jobs has done it again. Apple announced the world's smallest laptop yesterday at MacWorld., the MacBook Air. The MacBook Air features a 13.3-inch LED-backlit widescreen display that has a 1280 x 800 pixel resolution. The backlighting saves power and provides "instant on" response from the moment you turn it on. The dev... More..

Business > Marketing The importance of effective branding

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Apple is a media darling. For some reason they can do no wrong in the media. Everyone loves Apple's commmercials and advertising. Everyone loves Apple's products. Everyone loves Steve Jobs, who is God to all Mac users. Everyone loves the cool look of every Apple product. What isn't there to love about Apple? Well, the qualit... More..

Ted Prodromou

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