Articles written by Frances Laing in Business

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About me - Frances Laing

I'm a freelance writer, journalist and blogger. My focus is people and the environment.

I write challenging, investigative features and articles as well as the ones about people enjoying themselves with travel, tourism, nature and their gardens. I try to

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Business > Marketing Using blogs as PR tools: 1 of 11
Blogs hold tremendous and exciting potential as PR tools. The U.K. is way behind the States in thinking about this - (and I'm speaking as a Brit, here). I've found the biggest hurdle you're going to face initially if you're a PR person is persuading your senior management that creating a blog is the way to go. And the next o... More..
Business > Web Advertising Ways to get your blog seen: 1 of 5
Ten tips on how to advertise your blog: starting with the easiest and cheapest way: 1. Tell your friends, family and workmates about it. Tell them in person and ask them to tell their friends, family and work mates! Make sure your blog title is easy to remember and easy to Google (so if they get the URL slightly wrong they'l... More..
Business > Marketing How to design a great Internet marketing strategy: 1 of 4
Eight tips: 1. Remember - designing a great Internet marketing strategy is not a linear process. It's a virtuous circle. Three phases which repeat themselves: Create the plan. Tell readers/customers about the plan (or product). Review your results and improve your strategy. 2. Before you start designing an Internet marketing... More..
Business > Website Marketing & SEO How to get more business for your website: 1 of 4
Getting more business for your website is something that most writers and entrepreneurs are interested in. In fact some of us are so interested in achieving this goal as quickly as possible that we never make the time to stop and really think about what we're doing and how we're doing it. The process of creating a website or... More..
Business > Advertising How to send emails responsibly: Ways to avoid sending spam: 1 of 4
There are few things more annoying that receiving junk emails on your business account. Or emails that are of no use or interest to you whatsoever. Or even emails that are fraudulent, or badly written, or where the photographs don't download properly. I suspect on particularly hectic days some busy people may even stop going... More..
Business > Website Marketing & SEO Why great SEO may not help you at all: 3 of 11
Great SEO is not a substitute for great content. If you're not writing useful, interesting copy then no amount of key word use is going to help you. That's a fact. Human beings are not machines - and I'm convinced they look out for, book mark and stay with their favourite websites because they're practical, witty, entertaini... More..
Business > Starting an Online Business Online Business: The importance of finding your niche: 2 of 7
Getting started in business can be exciting, hard work. And finding your niche is crucial to your success. Firstly, think about what you enjoy, and what you are good at. The reason why this is important is that you will need enthusiasm to see you through the (sometimes very hard) times ahead. You will need something (other t... More..
Business > Web Marketing Why blogging is the new Internet marketing tool: 3 of 10
Internet marketing has it's advantages. It's fair to say if used properly it offers lower costs than traditional marketing strategies. With the use of digital media: the Internet, email and wireless media it is possible to spread your marketing message across the globe very quickly. But Internet marketing also includes the u... More..
Business > Website Marketing & SEO 10 ways to identify keywords that really drive conversions: 6 of 16
1. Stay grounded and don't lose yourself (and your company) in the bells and whistles of the whole key word ranking, keyword conversions, web-site design process. Return to good business basics. What are your customers (or readers) really looking for? You need to do your homework on this one. 2. Start with this simple exerci... More..
Business > Web Marketing How to write effective web copy: 4 of 10
Let's start with the obvious things. Reading on the computer screen has been proven to be more tiring than reading from paper so clarity is what you are aiming for. Make it easy for your readers. 1. Keep your sentences fairly short. 2. Paragraphs should be fairly short too. Four or five sentences is usually enough. 3. Make g... More..