: About Me

Effective Networking For Professional Firms Professional firms in areas such as law, accounting, financial services, health-care and insurance need effective networking as a primary business development strategy. Marketing and public relations often elude professional firms when business is good, but when business is sluggish and their client base is threatened, they scramble to find any marketing professional for a "quick fix." What most successful companies know is that effective public relations and marketing are not a quick fix but rather an ongoing effort, whether times are good or ba...