Articles written by Janet Pieterse in Arts & Humanities

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About me - Janet Pieterse

For over 20 years, I worked primarily as a copywriter in the advertising industry. It was an interesting career, as I had to write on a wide variety of subjects, in a wide variety of styles, and get to know how to use different media to best effect.

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Arts & Humanities > Writing Tips Guide to general improvement of your writing: 5 of 41
Writing is as much a craft as it is an art. If you're a novice, you can improve your writing dramatically by learning the skills of the craft.Just as you wouldn't sit down and dash off a quick quilt and expect to get something beautiful, so too you shouldn't dash off a quick article. You need to spend time with it, planning t... More..
Arts & Humanities > Writing Tips Advice for new writers: 23 of 88
If you're new to writing, there's no reason why your work can't be as good as - or better than - the work of someone who's been writing for years.All the reader sees is the written word. It speaks for itself.In my days of working in a large advertising agency, we often had junior copywriters joining us. I can't think of any w... More..