: About Me

I work as a freelance business writer in Memphis, Tennessee. Writing has been my passion since I learned how, and now I'm making it pay, too!

My husband and I share a house with two dogs and a precocious teenage girl. We are occasionally invaded by bands of her friends (which I enjoy) and they make pizza in my kitchen.

Aside from writing I like to read, listen to music, spend time in nature and hang out with friends and family. My idea of wild night out is having margaritas and going to the bookstore. :)

Business > Entrepreneurship How to land your first clients and turn them into long-term clients

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Landing your first client is one of the biggest challenges you will face as an entrepreneur. It's not as hard as you might think. In fact, it's all about marketing. You are marketing, right? You'd better be, if you want to have any sort of success. Take a look at your marketing materials. Everything from your business card to your fanciest direct mail piece should do the following: 1. Attract attention. The headline should jump out and grab the reader. 2. Offer benefits, then features. Answer this question: What is in it for the client? 3. Make an offer. Give something away. Offer a discou...

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