: About Me

Meet Bryan Fikes, Sales and Markeing Specialist located in California. Bryan is proud to own a steer a company whos vision is to provide an advertising medium that is affordable first off, but can show steady returns on your investment.

Warm, enthusiastic, and people-oriented, Bryan is one for whom sales is a natural skill and art form. He loves sharing his knowledge, experience, and creative ideas in marketing, networking and advertising to help businesses grow.

Bryan does everything with a passionate enthusiasm. At Analy High in Sebastopol, he embraced music, playing saxophone, French horn, and anything else he could breathe sound into. He was associate yearbook editor for four years. He excelled in sports while in High School, but enjoyed football the most. He went on to be an offensive starting guard on the Bear Cubs Football team at SRJC. With a liberal arts degree, he entered South Dakotas Black Hills University on a football scholarship.

It was during college that Bryan discovered his passion for radio announcing, and he majored in Mass Communications. When he was not suited up for football or on the slopes skiing, he went On-Air with local station, KBHU 89.1. After college, Bryan dove into the field of TV & Radio, pursuing a career behind the microphone and developing the deep melodic "radio voice" that still makes him a hit at parties. Moving to a large 100,000watt Rapid City South Dakota station, 93.1, he took on the 10pm2am night shift. Later hoping to get a job with an even larger station, Bryan moved to Phoenix. He didnt find one, but temporary jobs as a bartender and an auto salesman taught him to listen and to sell, respectively.

Returning to Sonoma County, Bryan heard radio calling him again, and he became an Account Executive with Amaturo Broadcasting, KXFX 101.7 & KFGY 92.9. He excelled and was soon managing 65 accounts. Thirsting for more pure management experience, Bryan took a position at Aladdin Bond Company in 2003, soon becoming District Manager. He used his experience in advertising and marketing to take Aladdin to a 49% market share by late 2004.

Constantly growing through classes in advertising, marketing, and business development, Bryan also became active in civic and social groups. He began his own business, New Wave Digital Memories, doing video transfer, editing, and musical backgrounds for home movies, while exploring his creativity and love of film and music. He also partnered in a new business, Prenatal Peek, which introduced the first technology to create three-dimensional images of babies in the womb.

In 2004, Bryan again joined Lawrence Amaturo and became a consultant for his team, New Generation Media. This offered Bryan the opportunity to travel all over the nation, marketing a new concept in advertising which helped localize and maximize internet search results for clients, using radio as the platform. In the process, he collected more than 3000 business cards and introduced over $6,500,000 in local direct money to 45 station groups nationwide.

Time on the road was fun, but Bryan had continued to maintain and develop his relationships in Sonoma County, and longed to come home. With radio again calling his name, he really wanted to expand his career and work with true professionals. He joined forces with KJZY 93.7 and KZST 100.1 and accepted a position as Market Specialist in August of 2005.

From 2005 to present, Bryan has been working with clients throughout California to help them with sales, marketing, and internet advertising.

Feel free to utilize his creative and networking abilities. He is sure to share an idea that may help you make your company more profitable.

My passion is ...

Helping clients, creating new ideas, golf, wine, and dining.

I know too much about ...

Radio, Internet, and the way of Fike Shway

My parents always told me ...

to be passionate about everything I do.

My childhood ambition ...

was to give all my money to charity.

My favorite memory ...

Sitting with my grandmother and connecting the past to the present in the form of stories about the family tree.

Why I write ...

to educate potential clients about the good and the bad of adveritising.

What I am reading/watching/listening to ...

MIchael Crighton "Next", listening to 92.1 KKDV fm in Walnut Creek

My first job ...

My own business of selling mistletoe at Christmas, I was 10yrs old

My best moment ...

Meeting my girlfriend about 3 yrs ago in my hometown.

My inspiration ...

My girlfriend, my family, my friends, and my clients.

Business > Advertising Characteristics of a successful radio ad

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Q Is Radio too expensive? A- I have heard over the years from several business owners who have stated radio is expensive. And they can be right, if you look at all the choices that an advertiser has today, radio can be an expensive option. I tell every client that is radio does not work, yes, it is too expensive. That why it is important that you work with the right Account Executive to match your product or service with the right audience for maximize result. Q Does Radio Work? A - The simple answer is yes. But it is not a cookie cutter process. Individual attention needs to be given for ...

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