: About Me

Karen Pomazal is an accomplished brand strategist, event manager, business writer, and marketing and communications leader. She runs her own marketing and communications consultancy, which leverages her track record of developing high-quality, highly-targeted content with an unwavering focus on results.

Karen has nearly 15 years in the business, starting as a Public Relations Intern for a large health care system, where she was later promoted to the level of Public Relations Associate. She went on to sharpen her skills in public relations as an Account Executive at a technology-focused PR agency. Karen later gained wide experience developing content for a variety of industries as a Marketing Writer for the private label credit card business of a major consumer finance company, where she was soon promoted to the role of Manager of Employee Communications at the corporate level.

Karen went on to develop the marketing strategy and full suite of tactical elements for the leasing division of a boutique business-to-business finance company. Her work there received accolades from the Chairman of the Board, and she was promoted to Assistant Vice President, and then to Director of Marketing. Next, she took on the challenge of joining a start-up group within a Global Fortune 500 company, and as Director of Marketing, helped it grow to become a $6 billion business. Today she works as a freelance marketing consultant, where she focuses on branding, events, writing, marketing and communications.

Karen has received several national awards and accolades for business writing, customer communications, advertising, and CRM campaigns.

karenpomazal@yahoo.com

Business > Marketing A guide to product branding

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Strengthen Brand Identity Through Customer Events Brand identity is one of your company's most valuable albeit most intangible assets. And while some of America's best known companies do attempt to calculate the worth of their brand, the true value of a company's identity at any given time remains, unfortunately, somewhat nebulous. Nebulous or not, the charge is clear: build the brand and you will build sales. Although the if you build it, they will come' mantra may seem overly romantic, the facts remain: Familiarity breeds trust. Research indicates that people have more trust in brands wi...

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