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Politics, News & Issues > Politics, News & Issues (Other) The Internet's effect on campaigning and elections

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Political marketing, meet marketing 2.0.Everyone markets their brand, including Presidential candidates. Whereas in the past, candidates have relied heavily upon volunteers to create a grassroots movement through door-to-door and telephone marketing, the 2008 election has added internet technology and Marketing 2.0 to its rep... More..

Business > Web Marketing Using a blog or MySpace to promote your business

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If you're reading this article, you know that it's inevitable that we will not be able to reach customers in the ways we did in the past. To successfully grow any business, business owners have to be open to change. Customers adapt faster to change (and technology) than businesses, and that's the downfall of many companies. I... More..

Business > Web Marketing How writing ebooks can help your business

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One of the best ways to promote your business (with little or no money) is the free ebook. As you know, an ebook is a digital document, similar to a book (although possibly shorter) that you read on your computer. Rather than going through traditional channels for publishing a book, you can write a book and get it out immedia... More..

Business > Marketing The principles of marketing

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The Marketing Secret: What's in it For Me?You've heard it before: the basis of your marketing should answer the question from your potential buyer:"What's in it for me?"It's the truth. You yourself don't visit a website or look at a product unless there is a clear benefit for you doing so.Keep this in mind for your next marke... More..

Business > Web Marketing The good and bad sides of email marketing

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Is Email Dead or Alive?I keep hearing email is dead. That spam killed it. And while, despite trying to run by opening new email accounts, spam keeps finding me and hunting me down while it breeds like bacteria, I don't believe that email is dead. I just read an article in Revenue Magazine called "Old Dog, New Tricks," about h... More..

Susan Payton

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1. How writing ebooks can help your business
2. The principles of marketing
3. The Internet's effect on campaigning and elections
4. The good and bad sides of email marketing
5. Using a blog or MySpace to promote your business

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