: About Me

Susan Payton is Managing Partner of Egg Marketing & Public Relations, an Orlando marketing firm, and is the blogger behind The Marketing Eggspert. She helps businesses put together their marketing strategy and execute it.

My passion is ...

being an entrepreneur

I know too much about ...

nothing!

My parents always told me ...

be myself, no matter how weird it is.

My childhood ambition ...

to be Wonder Woman.

My favorite memory ...

all of them.

Why I write ...

I'll explode if I don't.

What I am reading/watching/listening to ...

Julia Alvarez/Ugly Betty/Kanye West

My first job ...

Baskin Robbins

My best moment ...

December 5, 2004

My inspiration ...

every strong female entrepreneur I've met

Business > Website Marketing & SEO How writing ebooks can help your business

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One of the best ways to promote your business (with little or no money) is the free ebook. As you know, an ebook is a digital document, similar to a book (although possibly shorter) that you read on your computer. Rather than going through traditional channels for publishing a book, you can write a book and get it out immediately. Offering a free ebook does several things: 1. Shows off your expertise 2. Generates interest in what you do 3. Converts readers into future customers No matter what you do, you are an expert in your field. Writing an ebook further establishes that expertise. No m...

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