: About Me

Carolyn Deer is a freelance marketing professional, writer and communication coach that writes about the changing media and advertising market. She focuses on ways to help small businesses with limited budgets find innovative ways to grow their business. She holds a BA in Communications and Marketing.

Business > Advertising Attracting free marketing strategies for your business

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With a little innovation and some leg work a business can increase their sales without emptying their wallets. The era of expensive advertising is past. Media and advertising has become segmented and expensive and not practical for small or new businesses. Publicity is one of the best ways to create buzz for a business. It is relatively inexpensive, in most cases only costing leg work and printing. When planning a promotional campaign the idea at the center is to generate a 'good feeling' within your community for your business. That 'good feeling' will transfer to customer loyalty and wor...

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