About me - Jim Ackerman
Hi. I'm Jim Ackerman, a nationally-known Marketing "Gunslinger" who helps small to mid-size business "get more customers who will pay you more money, more often" the fastest, easiest, most cost-effective ways possible.
I'm not talking about business school
+ more bio information
RSS Feed- Business > Marketing The principles of marketing
-
7 of 48
WHAT BUSINESS ARE YOU IN ... REALLY?Let's start with a question. What business are you in?No, really. This is a vitally serious question.Ask 100 business owners what business they're in and 97 of them will tell you what they do. That isn't the question.Ask 100 jewelery store owners what business they're in and they'll tell yo... More..
- Business > Human Resources The effect of incompetence on customer service
-
4 of 13
CUSTOMER SERVICE AS A MARKETING TOOLIf you've ever been the victim of bad customer service, you know how it feels and the ways you get revenge. Typically, you stop doing business with that company and you may even encourage your friends to do the same.But aren't you daily a victim of normal or barely adequate customer service... More..
- Business > Advertising Does advertising frequency make a difference?
-
3 of 6
DISPELLING THE FREQUENCY MYTHYou buy a flite of radio ads but nobody comes in the door. You say to your ad rep, "Hey, these ads aren't working."Your rep responds, "You've got to run them more often to get the impact."So you pony up more cash to spend on ads that don't work.Is there something wrong with this picture?The idea t... More..
- Business > Advertising AIDA principles of press advertisements
-
2 of 4
What Is Your Advertising Supposed To Do Anyway?Ever ask yourself why you advertise?There is a reason to do it, you know. But it's not likely to be the reason or reasons you've been brainwashed to think it is.The most common reason for advertising I hear among small business owners is, "to get my name out there."Ask someone mo... More..
- Business > Advertising Keep it simple stupid (KISS) advertising method is misunderstood
-
1 of 1
DEBUNKING THE KISS MYTHYou've heard of the KISS principle. Keep It Simple, Stupid.Actually, KISS is a true principle. But the way it has been distorted, contorted and downright abused by advertisers has destroyed its profound meaning.Keep It Simple, Stupid has come to mean Keep It Short & Sweet to advertisers.Let's deal with ... More..
- Business > Marketing A guide to marketing your small business
-
8 of 11
The Marketing Myth Is Scary Stuff - Or So Most People Think...We've just celebrated Halloween. It's a scary time of year, full of spooks and zombies, goblins and ghosts, and all manner of frightening stuff. We get a kick out of it. We enjoy it. All because, at the end of the day, we know deep down inside that these things don... More..
- Business > Small & Home Business Recommendations for home-based businesses
-
40 of 47
5 ESSENTIAL U-NEEDS AND 1 INCREDIBLY VALUABLE OUGHTA HAVESo how come your business hasn't gone through the roof yet?Probably because,you've read about how to grow it, but you haven't implemented.Don't feel like the lone ranger. My personal research reveals implmementation rates among book and article readers, tape and CD list... More..
- Business > Advertising Copywriting tips for advertising
-
7 of 7
The Tear & The TickleIt all comes down to the tear and the tickle. I'm talking about persuasion. I'm talking about getting people to make the buying decision, or at least to take the next step in the buying process.Whether you're selling face-to-face, on the phone, over the airwaves, on the internet, or in print, you must rea... More..
- Business > Advertising Business cards: Tips on making them effective
-
6 of 6
Does Your Business Card Sell?Most people never give any thought to their business card. But shouldn't you?The standard business card is part of your corporate ID package, along with stationery, envelopes, labels, invoices and other forms. It simply tells who you are, what company you're with and how to get in contact with you... More..
Jim Ackerman
Salt Lake City, Utah US
Contact This Writer
Add to FavoritesMy credentials
My stats
Articles Written: 9
Recent articles
- Keep it simple stupid (KISS) advertising method is misunderstood
- Does advertising frequency make a difference?
- The effect of incompetence on customer service
- Recommendations for home-based businesses
- A guide to marketing your small business
- Business cards: Tips on making them effective
- AIDA principles of press advertisements
- The principles of marketing
- Copywriting tips for advertising
My channels
- Business ( 9 )
- Show All Articles
