: About Me

Hi. I'm Jim Ackerman, a nationally-known Marketing "Gunslinger" who helps small to mid-size business "get more customers who will pay you more money, more often" the fastest, easiest, most cost-effective ways possible.

I'm not talking about business school theory or Madison Avenue BS. I'm talking Main Street, main stream, tested, tracked and profit-proven principles, strategies and tactics for making your marketing and advertising dramatically more effective.

I've worked with manufacturers, wholesalers, retailers, service companies and professionals. Everything from a rock shop to a fertility doctor. My stuff may appear shockingly counter-intuitive - definitely 180 degrees out of phase from what you've been told by the ad agency and media types. But my stuff works ... if you'll use it.

I am an author, columnist and speaker. I'm a member of the National Speakers Association. I have addressed literally tens of thousands of business owners over my 22 year career, and nearly 500 have gone through a unique Coaching program I offer that includes a 400% ROI guarantee. I have never had to refund a thin dime, a plugged nickel, or a red cent.

Business > Advertising Keep it simple stupid (KISS) advertising method is misunderstood

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DEBUNKING THE KISS MYTH You've heard of the KISS principle. Keep It Simple, Stupid. Actually, KISS is a true principle. But the way it has been distorted, contorted and downright abused by advertisers has destroyed its profound meaning. Keep It Simple, Stupid has come to mean Keep It Short & Sweet to advertisers. Let's deal with the "sweet" problem first. Most advertisers have become consumed with the concept of "clutter busting." They believe that because the public is bombarded with so much advertising material, they have to do something cute, clever, or even odd to get noticed. You wind...

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