Articles written by Michael Crozier - Page 4

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About me - Michael Crozier

Advertising Agency Creative Director. Writer. Artist. Photographer. Video and TV Commercial Director. Magazine Editor and Publisher. World Traveler. Over 25 years experience with many creative awards. Educator and lecturer on advertising and marketing.

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Business > Advertising AIDA principles of press advertisements: 3 of 4
The AIDA formula for creating effective advertising is even more relevant today than when it first came into vogue over fifty years ago. Fifty years from now, the basic formula of getting Attention, creating Interest, arousing Desire and producing Action will be even more relevant than it is today. Based on simple behavioral... More..
Business > Business Strategy Time management strategies: 15 of 18
In the fraction of a second it takes to blink your eye, the future becomes the present. When you blink again, just as quickly, the present becomes the past and is gone forever. Time passes by quickly. We can't change that. But we can manage the process, so time works for us, not against us. Time management can make time our ... More..
Celebrations & Holidays > Christmas Practical stocking stuffers: 15 of 15
One of the greatest trials and tribulations of Christmas gift-giving is finding Christmas stocking stuffers for gown ups. Children are easy. Lots of candy and dollar store toys easily fill the stockings of good little girls and boys. Once they grow up, what do you get to fill their bigger stockings? Here are 101 helpful idea... More..
Business > Entrepreneurship (Other) How to assess MLM (multilevel marketing) opportunities: 6 of 6
Recruiting and retaining quality, high-producing top quality sales people is a tough job. That's because selling is the toughest job on earth. Sales is the only profession where compensation is based almost entirely on performance. A sales person is only as good as their current sales. There's no resting on past laurels. Sel... More..
Business > Entrepreneurial Spirit Characteristics of a successful entrepreneur: 6 of 6
Successful entrepreneurs are visionaries with unique perspectives that set them apart from ordinary business people. Entrepreneurs see opportunity where others see nothing. Where most business people focus on the risk factor, entrepreneurs focus on the potential for high rewards. What most of us consider obstacles that need ... More..
Business > Advertising Advertising campaigns: Choose market objective first: 3 of 3
A general who leads troops into battle without a mission and a clear plan is headed for defeat. A hiker setting out into the wilderness alone without a map and a final destination is headed for disaster. A business that launches an advertising campaign without a clearly defined advertising objective is also destined for fail... More..