Articles written by Michael Crozier - Page 2

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About me - Michael Crozier

Advertising Agency Creative Director. Writer. Artist. Photographer. Video and TV Commercial Director. Magazine Editor and Publisher. World Traveler. Over 25 years experience with many creative awards. Educator and lecturer on advertising and marketing.

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Business > Marketing Viral marketing: A beginner's guide: 1 of 4
Viral marketing is one of the ever emerging variations of guerilla marketing, a promotional strategy first made popular in 1984 by Jay Conrad Levinson in his best-selling book, Guerrilla Marketing.Guerrilla marketing employs aggressive, non-traditional, low cost promotional activities to produce profits, rather than utilizing... More..
Arts & Humanities > Marketing & Selling Writing Freelance writing: 11 of 41
Finding sources of work is the biggest challenge most freelancers face. Especially since the skill sets of most creative types do not include sales. Here are a dozen easy but often overlooked sources of additional freelance work.Advertising Agencies are probably the best source of ongoing freelance work for writers and design... More..
Business > Advertising Copywriting tips for advertising: 2 of 7
All copywriters have tips to share that can save you lots of time and aggravation and help jolt your creative thinking when Starbucks or Red Bull fail. Here are 17 top Madison Avenue copy tips that will help make your copy a hit:1. Go Beyond The Creative Brief It seems creative briefs either have too much information, much of... More..
Arts & Humanities > Screenwriting Effects of the Writer's Guild of America (WGA) strike: 10 of 33
Without TV viewers Hollywood's customers - there wouldn't be shows for producers to produce or writers to write. Both the writers and producers seem to have lost sight of this pointWriting, directing, producing and acting are tough. I've done them all and still do. The expectations are high. The deadlines are unbelievable. Th... More..
Personal Finance > Smart Spending How to fight high energy bills in the summer: 31 of 102
Keeping cool and comfortable during the summer can get expensive, especially in South Florida where I live. Fortunately, all it takes is a little care and common sense to enjoy the warm weather, without sending your energy bills through the roof.The first thing I've learned to do is keep the air conditioning set at a constant... More..
Business > Sales Tips for more effective telephone sales: 1 of 3
Selling by telephone isn't easy. But very often it's one of the primary ways a home-based business can prospect for potential customers and sell your product or service to an out of town client. That's why it's so important to learn how to use the telephone effectively, before, during and after the actual call.Start Before Th... More..
Business > Marketing Why direct mail is outdated: 1 of 3
Direct mail is a dinosaur in today's digital world. Whether or not it's ready for a place in the New York Museum of Natural History next to T Rex depends on its ability to evolve. We live in the "Age of Digital Darwinism. Businesses, advertising agencies and advertising media need to adapt and evolve in order to survive.It's ... More..
Business > Advertising Tips for personalizing your ads: 1 of 3
Advertising may be mass communication, but anything we can do to make it more personal for the viewer, listener or reader usually makes it more effective for the advertiser too. Research and real market experience have repeatedly proven that when people can identify with your advertising, it gets their attention, keeps them i... More..
Business > Advertising Tips for creating perfect advertising portfolios: 2 of 5
The perfect advertising portfolio is one that gets you the job or the freelance assignments you want. To do this, the portfolio must clearly show you're a professional who can think both conceptually and strategically and execute your concept creatively and flawlessly.Since agencies very often screen portfolios to select the ... More..
Business > Small & Home Business Common errors made by small business owners: 3 of 7
Small business owners often make their biggest mistakes before they even open their doors. These tend to be costly mistakes and the reasons why between 90% and 95% of new businesses fail during the first year.Before starting out, many prospective owners don't conduct a written feasibility study to determine the potential mark... More..