Articles written by Michael Crozier

What is Helium

About me - Michael Crozier

Advertising Agency Creative Director. Writer. Artist. Photographer. Video and TV Commercial Director. Magazine Editor and Publisher. World Traveler. Over 25 years experience with many creative awards. Educator and lecturer on advertising and marketing.

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Celebrations & Holidays > Gift Advice Shopping tips for last-minute gifts: 1 of 20
Whether you're a natural born procrastinator, or just too busy to shop until the very last minute, there are places where people like you can shop for a variety of great Christmas gifts both online and off.Here are a number of interesting gift suggestions that can be purchased easily and at the last minute:Online Wine Course ... More..
Travel > Travel Services & Resources Online travel services: Are travel agents becoming obsolete?: 1 of 16
Travel is a $14 trillion industry that continues to grow at astounding double-digit rates largely as result of its ability to evolve and adapt to ever changing socio-economic and political conditions. The travel world is tough. It's purely natural selection and the survival of the fittest.Because they've failed to evolve and ... More..
Entertainment > TV Genres & Trends Thoughts on the music used for television advertisements: 1 of 15
Music in television commercials is nothing new. In fact, television advertising right from its very beginning in the early 1950s has relied heavily on music to get people's attention, set a mood, create the right brand image and sell the advertiser's product. The reason why is simple it works.Music is an important part of the... More..
Personal Finance > Budgets & Saving Where can you get coupons other than the Sunday paper?: 1 of 13
In today's sophisticated world where everything's digital and interactive, the humble paper coupon still reigns supreme with shoppers. Even the Internet offers shoppers great opportunities to find coupons. Here's some great places to hunt for coupons both online and off.Coupon hunters very often overlook the Internet, despite... More..
Celebrations & Holidays > Gift Advice Looking for unusual gifts for Christmas 2007?: 1 of 11
Everyone has at least one person on his or her holiday gift list who's just impossible to buy for. It could be the uncle who "has everything", the fussy friend nothing seems to please or a business associate you want to impress. Sometimes you have to think "out side the box" to find them the perfect holiday gift.One very prac... More..
Autos > Driving & Safety Elder drivers: Retests and restrictions: 1 of 11
You see them on the nation's interstate highways creeping along in the center or left lane, doing 35 miles per hour in 65 mile per hour zone.On busy thoroughfares everywhere they crawl along, sometimes as slow as 5 or 10 miles per hour drifting between lanes making turns when you least expect it creating road rage and ultimat... More..
Business > Advertising Business cards: Tips on making them effective: 1 of 6
Business cards are the smallest of all business communications but by far, they work the hardest of all. This tiny 2" x 3" piece of card stock does so many things it introduces you to a perfect stranger identifies you and the role you play with an organization transmits important contact information and serves as an advertisi... More..
Business > Small & Home Business Choosing the right name for your business: 1 of 5
What's in a name? Billions of dollars if it's a company or brand nameNames like Coca Cola. Mercedes Benz, Google are worth billions of dollars.A company or brand name has equity that produces revenue for any business, regardless of it's size. That's why it pays to invest some time and money in selecting a name that will start... More..
Business > Advertising The best times of the year to advertise: 1 of 5
The best time of year to advertise is all year long.Advertising is a long-term investment, not a short-term expense. Experience has shown businesses that run ongoing advertising campaigns throughout the year are generally more profitable than those that don't.Why? The answer's simple. Running your advertising consistently hel... More..
Business > Marketing Viral marketing: A beginner's guide: 1 of 4
Viral marketing is one of the ever emerging variations of guerilla marketing, a promotional strategy first made popular in 1984 by Jay Conrad Levinson in his best-selling book, Guerrilla Marketing.Guerrilla marketing employs aggressive, non-traditional, low cost promotional activities to produce profits, rather than utilizing... More..