: About Me

To fully understand copywriting, it's important to understand what it is: 1) Copywriting is salesmanship in print. In other words, copywriting should accomplish the same purpose as a human salesperson whose income is dependent on making the sale. This dictates the information that needs to be presented, the form that information will take, and the length of the message that is necessary to accomplish the purpose. It is also important to understand what it is not: 2) Copywriting is not advertising. That is, the two terms are not interchangeable. Good copywriting is usually an integral part ...