Articles written by Ted Sherman in Business

What is Helium

About me - Ted Sherman

After Navy service in World War II, I earned a BFA from the Phila. College of Art (now the Univ. of the Arts). I was then recalled to active duty in the Korean War. Following was a 40-year career in public relations, advertising, sales promotion, graphic design,

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Business > Advertising The future of television advertising: 1 of 25
The future of TV advertising, unfortunately, will be more frequent and more insidious advertising. When ads became an integral part of TV programming in the early 50s, they were typically a continuation of the traditional radio commercial. For instance, when Bob Hope went from his popular Pepsodent-sponsored one-hour radio sh... More..
Business > Business News & Issues How will $3.50 a gallon gasoline affect the US economy?: 1 of 11
As they've done for the past 30 years, gas prices will have a devastating effect on the US economy. Incidentally, proper English grammar requires that the prices affect (verb) the economy, or have an effect (noun) on the economy. Not that grammar is very important on this highly volatile subject. The real descriptive words sh... More..
Business > Advertising Do ads that use sex to sell their products degrade women?: 5 of 47
To anyone who believes it: get a life! Advertisers use sex to sell their products and services for one reason. It is to get you to spend your money. There's usually no intent to degrade anyone, except maybe idiots stupid enough to buy any products just because of the content of the ads.I'm sure the high-fashion models who ear... More..
Business > Leadership Strategies As a manager, is it important for your employees to like you?: 10 of 73
Hell, no. They should respect you and be willing to take orders from you, but any manager who spends all his energy trying to get employees to like him/her, is doomed to failure. I did two wartime hitches in the Navy, and those above me gave commands and I obeyed them. Usually, I hated their guts, and some of the orders were ... More..
Business > Marketing Get free marketing from traditional media: 1 of 7
The quickest answer is to send the media a continuous flow of material that is too well-prepared and too newsworthy to ignore. I had the unique opportunity to establish a public relations and advertising branch of a major insurance company's new regional headquarters. From a bare piece of land in a suburban industrial park, w... More..
Business > Office Appropriate behavior at the company Christmas party: 4 of 26
Fugget it! We all know most office Christmas parties are dull, dull affairs, except for an occasional secret sex session in a back room or some slob getting really loaded and punching the boss in the nose. It's much more fun to do an essay on INappropriate behavior at the company Christmas party. These would be my choice happ... More..
Business > Office Appropriate gifts for service related employees at Christmas time: 2 of 12
Tipping is the approved way of rewarding good service. When you're satisfied after a stay at a hotel, you tip the maid something like $2 for each day you spent there. When you enjoy a well-served meal at a restaurant, you leave a tip representing 15 to 20 percent of the bill. Therefore, it is proper to give a holiday gift to ... More..
Business > Advertising Gender stereotypes used in advertising: 2 of 11
The slim, sexy young female model, the macho male sports star, the housewife in the kitchen, the mature fatherly authority figure, the cute little girl, the stalwart GI, the dirt-encrusted little boy, the clueless, middle-aged woman driver. Wait just a dang minute! What about that last stereotype? You know, the blue-haired ma... More..
Business > International Business & Trade Should China face financial penalties for unfair export practices?: 2 of 11
The democracies can't impose any meaningful penalties on China, a nation of a billion people who have just emerged from two generations of controlled deprivation by their strict and brutal Communist government. Like the floodgates of opportunity opened by the break-up of the Soviet Union 15 years ago, the Chinese people want ... More..
Business > Marketing Does product packaging significantly influence consumer buying behavior?: 8 of 43
Packaging is everything! A research team recently conducted an experiment with several hundred kids in their school lunchroom. The kids were given the choice of two identical hamburger lunches ... same meat, bun, fries and pickle slices. On one tray, the burgers and extras were wrapped in plain paper; on the other tray, they ... More..