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Featured article by Leonard Zody

Business > Business Issues The US 7-11 convenience store chain adopts the Kwik-E-Mart name and products from the Simpson's TV show: Good business or a new low for American culture?

Here we go again. Another American company whose leadership thinks that success is based upon marketing hype versus quality of product and service. Will they ever learn? I live here in the mid-west where product and service quality continues to win the business. 7-11 continually gets their doors blown off by a company that understands that the customer wants a quality product and service, and importantly a clean store. Most of you are not old enough to remember the national gas station chain that advertised clean restrooms for the traveler. The other company understands this, as theirs are...

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