Articles written by Neil Kokemuller

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About me - Neil Kokemuller

I am an Associate Professor of Marketing at Des Moines Area Community College. I hold a MBA from Iowa State University and have worked in marketing and retail management. My writing experience includes some technical editing and writing, newspaper article

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Relationships & Family > Tips for Marital Happiness From dating to marriage: Rules for success: 3 of 66
Communication and integrity are the key ingredients to a successful courtship, which creates greater potential for a happy and successful marriage. One of the biggest mistakes many people making early in the dating process is behaving in a way that is not congruent with their values and lifestyle.First dates are often awkward... More..
Sports & Recreation > Football (Other) Basic offensive football plays everyone should know: 1 of 9
Creating an article on a topic such is this is challenging. The formations and setups that an offensive could start with offer opportunity for an indefinite amount of potential plays to the creative offensive mind. In order to provide some structure and value to this particular article, I am going to focus on some basic runni... More..
Business > Advertising The hottest advertising trends in 2007: 1 of 8
As small to mid sized businesses are trying to maximize the efficiency of their advertising dollars, many new an innovative changes have taken place in advertising. Additionally, modifications to uses of traditional and support media have evolved.One of the biggest issus facing the advertising industry in today's environment ... More..
Sports & Recreation > Football Players What it takes to be an NFL most valuable player: 2 of 11
In theory, the most valuable player in the NFL should be the player that is the most valuable asset to his team, and the player who makes the most difference to the success of his team. In reality, NFL MVPs are generally determined by a combination of a few key factors, including: 1) A player with good recognition and market ... More..
Business > Advertising Attributes of a successful TV commercial: 1 of 5
A successful television commercials must begin with an attention getting opening. One of the greatest challenges of effective TV advertising in today's environment is the lack of attention TV ads get from consumers. first, many TV watchers get up and leave the room when commercials come on. Second, with technology like Tivo, ... More..
Entertainment > Movie Reviews Movie reviews: The Last Samurai: 2 of 9
The Last Samurai was not one of Tom Cruise's most glorified roles, but it was one of his most interesting, and well portrayed. This movie is an inspiring look at the history of honor during war time in Japan, as well as a historical perspective of the role the United States played in assisting eastern Asia in its 'civilized' ... More..
Entertainment > Celebrity Commentary Should celebrities be invited to be commencement speakers?: 3 of 11
Celebrities are appropriate commencement speakers if they speak appropriately and appropriately make the graduates the focus of their presentation. The challenge with celebrity commencement speakers is that if they do not present in a submissive way, they can easily take the focus off the real stars of the event.The positive ... More..
Business > Marketing Market research tips for finding out what the customer wants: 2 of 6
The first key to an effective market research plan is to determine what tools or methods are most appropriate to get good feedback from customers about what they want or need from your product. Options include surveys, focus groups, field or natural research, and various other tools intended to accurately uncover what a custo... More..
Sports & Recreation > Football (Other) Fun facts about Super Bowl ads: 3 of 7
The Super Bowl is the pinnacle of the avertising year. As an advertising teacher, I enjoy the process of previewing and reviewing the Super Bowl spectacle with my class in the spring. One could develop a semester long class to explore the history, phenomenon and excitement that surrounds Super Bowl advertising. The following ... More..
Entertainment > TV Genres & Trends TV medical dramas: Comparing House and ER: 9 of 17
While there has to be a certain level of respect given to the staying power of ER, and the number of stars who have passed through the Chicago hospital's halls, the witty, fresh and fun writing on House is more appealing for today's medically motivated entertainment crowd.ER has a bit of a soap opera effect that has been espe... More..