I am an Associate Professor of Marketing at Des Moines Area Community College. I hold a MBA from Iowa State University and have worked in marketing and retail management. My writing experience includes some technical editing and writing, newspaper article writing, textbook supplements, freelance writing, case studies, and more.

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Business > Advertising The hottest advertising trends in 2007

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As small to mid sized businesses are trying to maximize the efficiency of their advertising dollars, many new an innovative changes have taken place in advertising. Additionally, modifications to uses of traditional and support media have evolved.

One of the biggest issus facing the advertising industry in today's environment is the increased demand for accountability of agencies. Clients are demanding more and more objective feedback validating the investment of their ad dollars. This is putting greater pressure on agencies to not only come up with unique ways to measure performance,...

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