About me - Judy Cullins

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Featured article by Judy Cullins

Arts & Humanities > Marketing & Selling Writing Why bookstores are no longer the best place to sell books

When authors think of their audience buying books they think of bookstores. This myth sends authors taking the long, arduous road to seeking out an agent, a publisher, hoping their book will become a best seller. It won't. Why? Because you are not famous, your publishing support amounts to a possible three-month book tour, billed against your sales. Your book's shelf life at Barnes and Noble or other brick and mortar bookstores is about three months too. And, you the author must promote it full time to receive less than 50% of the profits. Another reason bookstores disappoint the author is...

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