About me - Elaine C. Croft

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Elaine C. Croft currently writes the weekly "Business Matters" column for the TOWN CRier magazine in Washington State. She is anticipating the publication of her most recent narrative non fiction book this year and enjoys traveling with her husband,

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Business > Finance & Insurance Funding a new business: How to estimate your start-up costs

One of the most important things in any business is the ability to secure proper funding, whether the need is for a new business, or an existing business requiring up-dated equipment, expansion of a marketing campaign or working capital. There are a number of ways in which business owners can acquire financial assistance. Ma...

Business > Human Resources How to employ a good staff

If you are a business owner or have ever managed a department of employees it's likely that you have dealt with some talented and even comical individuals. You know these people who are efficient in their work and a pleasure to be around yes they do exist! So do those individuals who cause you to wonder on a regular basis wh...

Business > Online Advertising & Sales Aiming for e-commerce success

"Commerce" a synonym for business, buying, selling and exchange to name a just a few. Add an e as in "e-commerce" and you'll have all of those things; buying, selling, and exchange through an electronic forum. The E-Commerce way just happens to be one of the most effective and possibly lucrative ways in which to run and grow...

Business > Business Issues Making your business more eco-friendly

As a society Americans have grown keenly aware of the necessity to protect the environment. Recycling is the name of the game and communities everywhere seem to be catching up to speed by issuing curb side recycling bins to its residents, from there it's up to each resident to do his or her part in saving the earth. Some ind...


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