: About Me

Al Davidson is the President and Owner of SSM (Strategic Sales & Marketing, Inc. http://www.manageyourleads.com), which he founded in 1989. Under Al's direction SSM provides major account lead generation services. They have implemented new business development programs for thousands of B2B companies nationwide. Since their inception SSM's calling center has completed over 50 million cold calls to high level business decision makers and generated over 7 million sales leads. As a result, SSM has developed vertical expertise in the high technology, manufacturing and business service sectors. With this in mind SSM works specifically in generating "high value" sales leads that result in "big ticket" average sales opportunities.

Business > Sales How to be successful at cold-calling

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I like computers. Really, I do. But there are times when they (like any technologically sophisticated object) can confound. When they aren't working the way we expect them to-or more often, the way we want them to-we have to work to figure out if it is broken, if there is a temporary glitch, or if we are simply doing something wrong. Your sales lead generation/cold calling efforts face the same issues. There are many factors that go into your lead generation process and, when it isn't working well, it can be a challenge to figure out where the problem lies. We'll be looking at what might b...

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