: About Me

THE SITE
"Cycling Enthusiast" aims to be the premier web destination for people who are passionate about road bicycling. Our users visit Cycling.com to discover new insights into cycling, to connect with others who share their passion, and to share their own riding experiences.

OUR USERS
"Cycling Enthusiast" users are passionate, competitive and driven. They are analytical and comfortable with data, and appreciate objective advice and experiences. When it comes to their bikes, they tend to be a bit geeky (even a bit wonky), and demanding. But they are also amiable, outgoing and welcoming, often riding in large groups. Demographically speaking, they tend to be male, college-educated, and to have above-average incomes.

OUR VOICE
Our editorial voice is about passion and precision. Context and specificity are crucial to a well-written article. Fierce organization is a must, bullet points and article abstracts are useful.

"Cycling Enthusiast" is a pseudonym for our Marketplace publisher.

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