: About Me

THE SITE
"Biking Enthusiast" aims to be the premier web destination for people who are passionate about mountain biking. Our users visit Biking.com to discover new insights into mountain biking, to connect with others who share their passion and to share their own riding experiences.

OUR USERS
"Biking Enthusiast" users are informal and fun. They seek out opportunities to test their personal courage, and admire and encourage that trait in others. They are spiritual but not serious, and often feel a strong connection to nature and the outdoors. Demographically speaking, they tend to be male, college-educated and to have above-average incomes.

OUR VOICE
Our editorial voice is about passion and the individual. Many (though not all) writers choose to write in the first-person. Let the informal and fun side of your personality shine through. Writing grounded in a particular place is encouraged, as is clarity and focus. A lyrical style is great, but nothing sappy or disorganized, please!

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