When branding is mentioned, all thought goes straight to the major global companies like Nike, MacDonald's, Coke, and Microsoft. Branding is important for these global leaders to maintain their market dominance, but what about small to medium business, does branding require the same attention as shown by the 'Big Boys'? YES! ... More..
Ask yourself these two simple questions; What childhood memories can I recall about my family holidays and how old was I? Can I recall what gift I received on my birthday of that same year?Most people will readily recall a family holiday, including certain smells, sounds, sights and happy events. However, we are often stuck t... More..
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