: About Me

When branding is mentioned, all thought goes straight to the major global companies like Nike, MacDonald's, Coke, and Microsoft. Branding is important for these global leaders to maintain their market dominance, but what about small to medium business, does branding require the same attention as shown by the 'Big Boys'? YES! Yes and, undoubtedly Yes! Branding is what sets any business or company apart from the competition. The statistics say that a difference of just 20% from the rest of the competition will give the lion's share of the market. However, branding often appears expensive and...