: About Me

A Search Engine Marketing Strategy aims to maximise your website's performance as a marketing tool and consists primarily of two elements; search engine optimisation (SEO), which focuses on achieving the best possible search engine rankings to drive visitors to your site, and converting those visitors into customers once they arrive. To ensure your site appears prominently in relevant searches, it is important to know how each of the major search engines algorithms work; how they rank and rate a site based upon its content and design and how they deliver those results back to users based o...