: About Me

You're saying, "Five common misconceptions? What about the other hundred?" Well, I want to string out this article over a number of entries so for this one I'm starting with five. I'll get to the others later... or maybe I won't. Everybody seems to know Marketing. The world is full of Marketing gurus. The biggest will be the people in your company - generally people not in the Marketing Department. In fact, all of them are not in the Marketing department. If any of them were actually in the Marketing department all your problems would be solved because you would have a Marketing guru in th...