Who Are Your People (aka Your Niche)? Are you afraid to choose a niche for your product or service? Are you afraid that you'll be limiting your business if you narrow your niche down too much? If you answered yes to either of those questions, you are not alone. Lots of new business owners struggle with this issue. All you ... More..

Build Your List Fast via Interviews Did you know that one of the quickest ways to draw attention to your business is by conducting interviews of people in your niche whose name is familiar to your target market? This is one of the fastest and easiest ways to add loads of targeted subscribers to your email list, and it c... More..

How to Use Trial Offers to Increase Your Sales Do you ever find yourself tempted to purchase something online, and even with a money-back guarantee, you're still not quite sure about handing over your cash? Well, some of your prospects will feel the same way as they read your sales page for your product or service. Your... More..

Turn Your Competitors into Collaborators Do you get discouraged or stuck in building your business because you think there's too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. I don't want you to give up before you really get started,... More..

4 Easy Steps to Leveraging Your Articles Writing valuable content-rich articles for your target market and submitting them to article directories and other publishers is one of the best ways to market your business, become known as an expert in your field, and add subscribers to your list. For example, if you regularly... More..

Guarantees: Why You Should Offer Them There are many questions that often come up for new small business owners around offering guarantees - what kind, how long, am I risking too much by doing so, and even if they should offer them at all. In my business, I offer a guarantee on everything I sell (except for my personal ... More..

3 Super-Simple Ways to Use Tell-a-Friend Everyone prefers getting a recommendation for a product or a service. It means they don't have to do the research themselves, or find out whether or not it's for them through trial and error, shouldering all the risk. For example, if you're looking for a good dentist, you're more li... More..