Market research, specifically for the leisure, travel and hospitality industry is my prime area of expertise. My research experience has encompassed utilising both qualitative and quantitative techniques, including in-depth interviewing, focus group moderating, questionnaire design and data analysis to identify key trends and to formulate practical marketing insights and solutions. Writing, proofreading and editing are an integral part of my skillset, and I possess extensive experience in managing media enquiries and interviews.

For future roles I intend to utilise my comprehensive knowledge of consumer behaviour and market trends as well as my analytical skills to devise innovative and effective business ideas, detailed strategic business plans and marketing tactics. I also plan to undertake customised market research and journalistic projects.

My passion is ...

Food, glorious food

I know too much about ...

The international travel & tourism industry

My parents always told me ...

To watch my back

My childhood ambition ...

To become the next Julie Andrews

My favorite memory ...

Learning to tell the time with the help of my grandpa's Rolex

Why I write ...

Because I have to

What I am reading/watching/listening to ...

Stephen King's Nightmares & Dreamscapes

My first job ...

Sales Assistant at Marks & Spencer

My best moment ...

Holding my son for the first time

My inspiration ...

The people I know & the places I have been

Travel > Asia Travel destinations: Singapore

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Stopping over in Singapore has now become a rite of passage for backpackers and first-time travellers to the Far East. When one speaks of visiting Singapore, it usually means a transit through the vast air-conditioned halls of Changi Airport, browsing through its plethora of shops affording the weary traveller a little retail therapy. Singapore is rarely seen as a travel destination in itself; it continues to be viewed principally as a pit stop to Australia and New Zealand; and as a gateway to exotic and intriguing getaways in Peninsular Malaysia and Indo-China. However, Singapore's facade ...

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