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Poor Man's P.R.: How to Write a Press Release So, you've started up a home-based business and you have zero dollars in your publicity budget. What do you do now? Crank up the fax or find postage and photocopying money. You'll be embarking on the poor man's publicity campaign: sending out the press release. There are really only three categories of information you need to know to start your campaign: form, effective content and where to send it. Form: I've found journalists to be a cranky, overworked bunch. Assume the gal on the other end of the fax machine is some junior reporter-intern ho...