About me - Israel Torres
About me
Featured article by Israel Torres
- Business > Marketing A guide to developing an effective brand strategy
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In order to do product branding you must make your product come to life. Which is what two Brothers Bert and John Jacobs did with their brand "Life is Good"? These two young men when they first started were hawking t-shirts at street fairs in Boston and traveled door-to-door selling their t-shirts at college dormitories. They weren't having much success until they came upon the simple drawing of the cartoonish grinning character they called Jake. After printing up 48 t-shirts with the grinning Jake and the "Life is Good" logo brand that they had used for a number of years, they went into C...
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Israel Torres
My credentials
Member since: September 2007
- Helium Charter Member
My stats
Articles Written: 7
Recent articles
- A guide to developing an effective brand strategy
- Using promotional gifts to market your company
- Iraq, Turkey and the US Congress: The politics of denouncing genocide
- Good-bye: True gardening stories relating to love, life and gardening
- Commentary: Solving the immigration problem in the US
- Ways to attract investors to your small business
- Determining if your property qualifies for a 1031 exchange
My channels
- Business ( 3 )
- Creative Writing ( 1 )
- Personal Finance ( 1 )
- Politics, News & Issues ( 2 )
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