Am a British writer who enjoys writing articles, short stories, blogging - anything to do with the written word!

Business > Marketing Taking advantage of current affairs to market your product

1 of 1

There are two parts to producing ongoing sales for your product. You first need to attract customers and get them to try out your product. And if they try it and like it, you get repeat sales. The second part of the eqation depends entirely on how good the product and customer-service is. The first depends on how you market it.

Most companies are familiar with the mechanics of attracting people to their brand - advertising, raising brand-awareness, trying to get word-of-mouth recommendations, viral-marketing. Yet few think beyond this and use general events to draw people to their produc...

More..

Rating: