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Business > Marketing Guidelines for launching new products

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Companies introducing a new product to the marketplace, have to be cognizant of the following principles critical to success in the early stages after launch: (1)To succeed, a new product must have everything right: name, packaging, distribution, advertising, pricing, and taste or performance; (2) when a product fails it is ... More..

Health & Fitness > Alternative Therapies Nutritional immunology explained

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The essence of Nutritional Immunology promotes overall health regulation rather than trying to repair the problem once it occurs: Prevention is better than cure! Plant foods have a proven impact on the immune system: Phyto-chemicals,provide plants with protection from the harmful effects of the Sun. Research is now proving t... More..

Business > Marketing How market research can benefit you

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I recently contracted to develop marketing strategies for a small nutraceutical manufacturer and distributor. Prior to my appointment, the firm had previously contracted a "big name" marketing and communications agency for a six-figure fee. As one would expect, the "big name firm" conducted market studies, focus groups, surv... More..

Alan Houston

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1. Guidelines for launching new products
2. Nutritional immunology explained
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