About me - Alan Houston

The author is an independent marketing and sales consultant, with clients in the financial services and pharmaceutical arenas. He has enjoyed success over the past 25 years in senior marketing and sales management positions.

Mr.Houston holds a Bachelor of

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Business > Marketing How market research can benefit you

I recently contracted to develop marketing strategies for a small nutraceutical manufacturer and distributor. Prior to my appointment, the firm had previously contracted a "big name" marketing and communications agency for a six-figure fee. As one would expect, the "big name firm" conducted market studies, focus groups, surv...


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