Articles written by Tony Santos

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About me - Tony Santos

Born in Chicago, grew up mostly in Florida. Lived in Europe, The Virgin Islands, and most recently, Los Angeles.

Self-employed most of my life, having run first a profitable travel company, then a successful internet company specializing in hosting, management

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Business > Small & Home Business Questions to ask yourself before you start a home business: 1 of 24
Starting a home business can be daunting, but it doesn't have to be. With the right planning, self-discipline, and some ingenuity, it can be fairly painless to generate a tidy profit from home. It also takes a solid self-awareness of your abilities, your home situation, and your resources. Before undertaking any business vent... More..
Computers & Technology > Internet Trends Why is Microsoft so afraid of Google?: 1 of 14
Microsoft's efforts to buy Yahoo represents another step in their long-standing competition with Google. One only needs to look at the way both Microsoft and Google each rose to prominence to understand why Microsoft feels threatened by Google, and rightfully so.Microsoft, though progressive and innovative, specialized in tak... More..
Business > Small & Home Business Tips on choosing a domain name for your home business: 1 of 12
In the real brick-and-mortar business world, businesses strive to put their offices or storefronts on the right street. After all, it's all about location, and a prestigious, well-known street address is worth a fortune to a business. That's why all the best advertising agencies are on Madison Avenue in New York and the best ... More..
Business > Advertising The future of advertising: 2 of 23
Take a good look around. In a few more short years, the world of advertising is going to look, sound, and feel completely different. In some ways the changes in store are so dramatic, the concepts and forces driving advertising were unheard of just a couple of years ago.Largely due to Tivo, and other DVR's (Digital Video Reco... More..
Law & Legal Information > Business Law Common legal issues in advertising: 1 of 8
Back in the heyday of advertising, advertisers were able to get away with pretty much anything. There was little or no legal regulation on how a company promoted its products. There was no shortage of misrepresentations, exaggerations or downright lies. All one needs to do is look at the advertising on old 19th century and ea... More..
Creative Writing > Short Stories Short stories: Soldier tales: 13 of 86
Missed the boat... literally.Summer - 1984Our first cruise of the Mediterranean was coming to a close. The USS Saratoga had a generally uneventful tour of duty. Essentially, the ship and attached airwing had such little money to operate with. So little so that the 6th Fleet basically sent us from one port to another, with ver... More..
Business > Advertising How to launch an email campaign that doesn't look like spam: 1 of 5
Let's face it, email marketing is effective. If it wasn't, we wouldn't be getting scores of spam everyday. Or attempted spam that is. Though spam, the affectionate name given to unsolicited bulk email, still proliferates on the internet, it's much less of a hassle to the average user these days. This is thanks to effective sp... More..
Business > Small & Home Business Setting up a professional website for your home business: 3 of 12
Simply put, it's not an option. A professional and effective website is a must for any business. Most especially a home-based business. The Internet has become the communications medium of choice for most people, when it comes to conducting business and researching companies to do business with. It allows any business to cond... More..
Business > Advertising The hottest advertising trends in 2007: 2 of 8
There is no greater state of flux in business than in the advertising world right now. New advertising models are mutating and developing, while others are being kicked to the nearest ditch as obsolete or doomed.Here's what we're talking about. Thanks to Tivo, and other DVR's (Digital Video Recorders), the days of the 30-seco... More..
Business > Small & Home Business Business owners: How to run your own ad campaigns: 1 of 4
In my 20+ years of business experience, I've determined that most businesses fail because they either advertise poorly or inefficiently. You can be the best at what you do, have the best price for what you sell. Don't market yourself properly, you might as well forget it. The savvy business owner understands that being good a... More..