: About Me

WHAT IS YOUR PROBLEM?

Do computers sometimes drive you crazy? Do web sites too often frustrate you, e.g., are you too often confused about what's going on when trying to do things or trying to find some information you need?

Does it make you feel stupid when that happens?

Now consider this: what if many of your clients & customers felt that way when they tried to use some aspects of YOUR site, maybe the most critical part? Would that alarm you? How would you even know?

OK - don't panic!

The mission and goal of Brooklyn Sky Design is simple: To help small business owners enter the age of the consumer by designing human-centered web sites and web-based services.

Companies selling their products and services online must pay attention to - and keep up with - the latest technology, cool features, and current marketing trends if they are to remain competitive.

Far too often, however, companies forget what's most important: human beings use their sites - and meeting their needs is the single most important thing their web and eCommerce sites need to do.

Human-centered web sites and internet-based services emphasize user experience over factors like technology, features, or marketing points.

User experience encompasses all aspects of the end user's interaction with your company, your services, and your products. Human-centered web sites and internet-based services meet the exact needs of your customers simply and straightforwardly.

SO WHY IS ANY OF THIS IMPORTANT?

When your focus is so much on the latest technology and marketing strategies that your customer's experience is not given priority - or worse it's completely forgotten - you will not be as competitive as those companies that are doing exactly what you're doing but they are also putting time and effort into creating a great user experience for their customers.

Customer-centered, human-centered web sites require corporate commitment, and the coordination of several disciplines: including software & programming, marketing, graphical and web design, and interface design.

The result is simple: more MONEY for you because your customers are more satisfied and more loyal.

(Think of them as your husband/wife or boyfriend/girlfriend . . . is keeping them happy and satisfied important to your well being? Don't answer! It's a rhetorical question: you know the answer to that one, don't you? :)

Every time a customer visits your site, it is a chance for you to interact with them and renew their commitment to you. Your web site, your eCommerce site, is nothing more than a chance to increase sales and loyalty.

You should never underestimate the importance of strong rational website design in the success of your online business.

WHAT WE DO

Because Brooklyn Sky Design has a strong background in understanding the human perceptual/cognitive mechanisms that engage when processing information, we understand both the importance of solid usability and design principles - and we know how to apply them so that your customer's experience with your site is positive. This will encourage them both to further explore your site and to become repeat customers.

Brooklyn Sky Design was created in early 2007 to address the needs of artists, individuals, and small & medium size business who are seeking an affordable web presence on the Internet. We provide copy-writing services, Internet programming and web site design & build services.

Brooklyn Sky Design has several years experience in both application web programming (e.g., http://ASP.Net, Flash-Actionscript) and web site design and building. Brooklyn Sky Design recognizes the importance of solid design principles based known usability principles. In other words, we make sure your site not only looks great but that it also works and functions from a user's point of view.

My passion is ...

cLEAr sMIPle eYe CatCHING dEsiGN

I know too much about ...

Object-oriented programming

My parents always told me ...

This is NOT a democracy!

Business > Website Optimization & Strategy Your budget and website design options

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Starting with a "Template" can Save you BOTH Time & Money. A web site template is an essentially finished generic site. It is designed with all the graphics and coding to help you get your website online with as little cost - and in as little time - as possible. Templates run anywhere from $30 to $200 - a professional design will likely cost you 10 times that; starting with a good template can increase the speed of the website creation process by a factor of 5 to 10. All you or your designer needs to is customize the template to meet your needs. However, there are even more compelling reas...

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