: About Me

Hello and thanks for your interest. I founded Comunicado, a marketing communications firm in New York City, right after September 11, 2001, during a time when marketing and sales communications were essentially paralyzed. I saw this as opportunity and worked with several organizations to keep going in the face of tragedy and the unknown.

My boutique firm specializes in helping companies "tell their story." Using storytelling techniques, we help you build your brand and improve your marketing and sales capabilities. Everyone has a story, and it's our job to help you find it - and tell it the way you want it told.

When I'm not engaged in marketing communications, you'll fine me riding my Cannondale racer in Central Park or hanging with my musician friends at Carnegie Hall.

You can reach me at richard.fouts@comunicado.us or 212 593 2291.

My passion is ...

writing, biking, music - and my blog http://comunicado.us

I know too much about ...

nothing. The more I learn, the more I realize what I don't know.

My parents always told me ...

Clean up your room.

My childhood ambition ...

Sleep 'til 10.

My favorite memory ...

My grandmother's cooking.

Why I write ...

Writing delivers huge joy and satisfaction.

What I am reading/watching/listening to ...

Hardball With Chris Matthews

My first job ...

Mowing lawns.

My best moment ...

Sorry, it's rated X

My inspiration ...

Sell my business someday.

Business > Marketing Understanding the role that your logo plays in your branding strategy

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Whether you're looking for a Friday night date, a new car, or a piece of furniture, appearances count. Buyers don't bother to check out a product's specifications if they don't like the way a product looks. Right or wrong, our society instantly judges things on their appearance. And companies lose sales on image all the time, because they don't invest in how they look. Your brand is many things, such as what you promise to do each and every time you acquire a new customer. Your brand is also about satisfied customers, competitive position and product performance. But, let's face it. In an ...

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