Articles written by Renee Sande in Business

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About me - Renee Sande

I've been writing ever since I can remember-the first book I penned being "The Fish & Mr. President" or at least something very similar and equally as catchy-a brilliant title from a 5 year-olds perspective at least. Not that I've penned any books since,

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Business > Advertising Advertising revenues rising rapidly in social media areas: 1 of 3

When 66 percent of the world's fastest-growing companies state that social media is either "very important" or "somewhat important" to their overall marketing strategy, you can bet they know what they're talking about. Internet advertising and access spending are expected to be the biggest industry growth engine over the nex... More..
Business > Web Marketing How to write a flexible marketing plan which fits a changing advertising environment: 2 of 3
While successful marketing certainly has some new edgy and exciting adjectives attached to it these days-"viral," "guerilla," "mobile"-the good ol' adage, "Don't forget from where you've come" means a lot here. Mixing it up when it comes to a powerful present-day marketing campaign means covering all ground, and looking behi... More..
Business > Marketing Tips for creating a unique and professional logo: 9 of 11

A logo is a company's stamp of identity. Great design of a logo is what sets a company apart, at first glance, from the competition, potentially cluing in the customer or client to what their line of business is, what their company environment and philosophies of operation are, and hopefully evoking a positive emotional resp... More..