About me - T S Campbell

About me

Probably the only person born and raised in New Jersey who still lives here...

I love to write (for a living), act (for fun) and sing (I couldn't imagine a day going by without singing - Broadway tunes, contemporary Christian songs, standards, pop tunes, you name it!).

Briefly me

My passion is ...

writing

I know too much about ...

how to spot a bargain

My childhood ambition ...

to be a pop star

My favorite memory ...

birth of my kids

Why I write ...

it keeps me off the streets...and ebay

My first job ...

retail-cashier

My best moment ...

understanding that God loves me!

My inspiration ...

my mom

Featured article by T S Campbell

Business > Advertising Characteristics of a successful TV commercial

Creating a successful TV commercial is no easy task. While radio writers can narrow their message to reach a fairly specific audience - one of the pluses the radio format, TV commercial writers have to write specifically enough to reach the intended audience but broadly enough to entertain, or at least avoid turning off, the rest of the population watching the program in which the spot appears. Characteristics will be different depending on delivery of the spot. Is humor being used? An authoritative approach? Is this an endorsement or testimonial? Let's begin with humor. It can be a one-li...

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