: About Me

Scarlett de Courcier is a researcher in Psychology & History of Religion, looking into the linguistic development of religious terms and how they affect people's understanding of their own spirituality. She also works for West Sussex Youth Cabinet, helping young people to get involved in democracy; manages a network of publishers at a new media advertising company in London; and is a freelance proofreader, translator and writer. She loves all her jobs, but when people ask what she does and she replies "I'm in advertising", she always looks down and slightly to the right.

Scar is sickeningly happily married, and lives by the sea with her husband. In her spare time, she likes to read (anything and everything, but a lot of crime fiction), cook, blog, swim, run, sit by the sea at night, sing, write poetry, and sit down with a nice cup of tea. She speaks French and English fluently, as well as Spanish, Italian, German and Romany to an intermediate level, and she has just taken up Sanskrit. She is a petrolhead and is hopelessly addicted to caffeine.

Business > Advertising The psychology of advertising

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On the way to the commuter train every day, I pass a sushi bar in the station. Next to the company logo are the words ‘More Than Sushi’. Normally, I walk past it without a second glance, but this week has been one of my fish-craving ones, so I stopped to contemplate the sign. It seems to be that in this day and age, providing a product or service is not enough: customers require an ‘experience’. There must, it appears, be some reason for custom beyond the reason itself. Rather than eating food, we must reflect and experience a certain type of lifestyle: sumptuous, d...

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