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Business > Advertising Do ads that use sex to sell their products degrade women?

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Using sex to sell products is a well-worn technique for improving a given product's sales. To quote the oft-cited advertising maxim: "sex sells!". It is clear from the average magazine on showbiz gossip, a prime-time television ad break, or from an array of billboard posters that scantily clad armies of attractive women are used to portray more than the mere informational content of the product. Indeed, despite increasing sophistication in the advertising industry, it is surprising (and possibly saddening) that sex is still one of the main factors that serve as a primary enhancement tool...

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