Articles written by Julio Viskovich MBA

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About me - Julio Viskovich MBA

B.A. (Hons) English and Philosophy from Nipissing University in North Bay Ontario, Canada. Currently completing my MBA in Marketing and Leadership at Arizona State University. Previous to returning to my studies I was working as a lanuguage instructor at Thompson

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Food & Drink > Fast Food Why McDonald's is marketing nutritional value of its fast food: 1 of 21
McDonald's marketing strategy is the foundation of its organizational strategy and its success. Its marketing mix and strategy are key elements for the organization achieving its mission and goals, which involve improving on its strengths and addressing any weaknesses. Strengths must be used by the company in order... More..
Society & Lifestyle > Personal Morals & Values The issue of ethics versus morality: 1 of 18
McLibel: McDonald's and EthicsIntroduction McDonald's is a unique case because they have been accused of numerous unethical behaviors, yet the company continues to operate and generate solid profits. In a recent report entitled The Ethical Reputation Index published by Fraser Consultancy, McDonald's was rated the most unethic... More..
Politics, News & Issues > Basketball Should NBA coaches be allowed to scout student athletes prior to high school graduation?: 2 of 18
Whether NBA coaches should be allowed to recruit high school players is a topic of great debate within basketball circles world wide. After all, some of the greatest players in today's game (LeBron, Kobe, Tony Parker) have come directly from high school. However, anytime coaches attempt to recruit high school students, the si... More..
Arts & Humanities > William Shakespeare Character analysis: Shylock from Shakespeare's 'The Merchant of Venice': 1 of 8
The Merchant of Venice by William Shakespeare features a plot curtailing the life of a Jewish money lender named Shylock. There has been historic debate on Shakespeare's intentions with Shylock. Through examination of the cultural period in which Shakespeare lived, the way that the Christians treat Shylock and the presence of... More..
Business > Marketing What influences customer decision making: 1 of 4
Upon deciding to upgrade my car and make an automobile purchase, there were both psychological and socio-cultural influences present after the problem was identified. Among the psychological influences were changes in my personality, lifestyle, as well as, beliefs and attitudes. The socio-cultural influences that were involve... More..
Education > Distance Learning Are online colleges valid?: 1 of 2
Whether online colleges are legitimate is a question that every potential student or critic asks themselves.This article will offer insight into whether online colleges are legitimate, and how to differentiate a legitimate school from a diploma mill.Diploma mills, or degree mills, are institutions that award diploma/degrees w... More..
Politics, News & Issues > Economic News Why did AIG fail?: 1 of 1
AIG: Greed, Risk and Corporate GovernanceAIG, officially known as American International Group, is an insurance company that has a shaded background for overzealously chasing profits and boasts a long history of misconduct. As early as 2000, AIG was renowned for its shoddy ethics and lack of internal controls. The firm was fo... More..
Business > Business Strategy Competitors cooperate with each other as game theory: 1 of 1
Unilever and P&G are competing firms that intersect in a variety of markets and their actions are interdependent on one another. This type of strategic behavior is typical in a monopolistic competition and is referred to as game theory. Initially, the two firms were engaged in a prisoner's dilemma. Major moves in product, pri... More..
Business > Business News & Issues Broadband market is open to domination: 1 of 1
When examining the broadband market, a winner-take-all scenario is currently unavailable. Satellite technology is still emerging, and both cable and DSL technologies have been unable to surmount the other. DSL operates through the copper wire in telephone lines while cable operates through coaxial cables used to distribute pa... More..
Business > International Business & Trade Declining currency value hurts US automakers: 1 of 1
Between 1980 and 1985, US automakers faced a dilemma in which the rising US dollar allowed Japanese automakers to penetrate the US domestic market. This occurred because of currency rate fluctuations. Even though the US firms operated in a domestic market, the automobile makers saw profits and market share drop as Japanese fi... More..