: About Me

B.A. (Hons) English and Philosophy from Nipissing University in North Bay Ontario, Canada. Currently completing my MBA in Marketing and Leadership at Arizona State University. Previous to returning to my studies I was working as a lanuguage instructor at Thompson Rivers University in Kamloops, BC and Northern College of Applied Arts in Kirkland Lake, ON.

Food & Drink > Fast Food Why McDonald's is marketing nutritional value of its fast food

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McDonald's marketing strategy is the foundation of its organizational strategy and its success. Its marketing mix and strategy are key elements for the organization achieving its mission and goals, which involve improving on its strengths and addressing any weaknesses. Strengths must be used by the company in order to maintain their position in the fast-food market and build on competitive advantage; their weaknesses must be improved in order to connect to the changing market. McDonald's current strategy is to achieve a strong brand image and reputation, strong global presence, product dev...

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