: About Me

To Franchise Or Not To Franchise? Ever considered franchising as a way to your fortune, with a 90% success rate it can be a much safer bet than a conventional start-up. But Buyer Beware! You may not be able to fully transpose a great idea from one area to another. Consider your culture, the ethnic and social mix in your area, the prevailing economic patterns. Former clients of mine insisted on placing a high ticket item, specialist African furniture store in a suburban shopping plaza. Sure the local population was in the correct income bracket but they preferred to shop for big ticket item...