Alen Majer, author of the book "How to sell to Americans" has written a new book for everyone who is in sales and struggling with the finding new customers.
Book title: "Trigger Events or how to find your next customer".
Alen consults businesses on different
+ more bio informationMany sales are lost because salespeople assume they know what the customer wants. Sales people like to made assumptions of knowledge about what the buyer wants and needs, or sometimes more important why the buyer might be motivated to buy. Using one's instincts and sixth sense is fine in the equation of success, but it should... More..
Every sales person, no matter how successful, has this basic problem of whom to sell to each month. Anyone whoever worked in sales knows how one month you can be the best sales person in the company and then the calendar turns to a new month and you are starting from zero again.Your previous success is forgotten and your mana... More..
The best way to handle any objection is to anticipate it and, if possible, make sure that it never intrudes into the sales discussion. Once a thought has been expressed by a prospect it becomes harder to eradicate. This is because the prospect has placed himself on record and is unlikely to recede easily from his position. Ob... More..
I am sure you have heard about salespeople earning $200-300k, a million or even more. Do you think this sales person is better than you are? They are not much different from you; they are not geniuses or impeccable experts in their field. They probably don't know much more about their products or service than other salespeopl... More..
If your prospect does not see the value in your product or service, and if the only difference between you and the competitors is in pricing, you didn't do a good job as a sales person. The main description of your position inside the company is to create the value, not just to show your price list.Teaching and educating cust... More..
There has been a revolution in everything in our society except in sales. The sales industry has crawled while other professions have been running: "new" sales books are still talking about the same tips, tricks and techniques that were working in last century and bringing the success to sales people.Certainly selling has the... More..
How Americans ThinkIn most ways the American market is exactly the same as it is everywhere else in the world. Advertisers hawk their wares on radio, television, in the newspaper and by direct mail. You can buy products in stores or you can have them shipped to your house or business.But in some very notable ways, the America... More..
You as a salesperson should give every opportunity to the prospect to ask questions and make objections if he is inclined to do so. It is frequently desirable to assist in bringing out these questions and objections. Sometimes the very best arguments you can make are based on objections by the prospect, especially if you are ... More..
To be a good sales person you need to understand that there are the four major steps in sales.By definition, a sale is the act of meeting prospective buyers and providing them with a product or service in return for money or other agreed upon compensation. A sale is an act of completion of a commercial activity. The "deal is ... More..
Going back to basicsGoing back to basics and having focus on what made you successful in the start of your career (learning, learning, and learning) becomes vital in selling in 21st century. In fact, one of the rewards of a successful sales career is the stimulating learning process - it's never dull unless that's how you mak... More..
Alen Majer
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