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I am student at the University of California, San Diego. I am going to finish my undergraduate experience very soon and move into the real world. I am excited and nervous at the same time. I like to write and this place will be a great outlet for all that stuff that floats around in my head.

Society & Lifestyle > Gender Issues Understanding the role of society in forming gender identities

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The purpose of mass media advertising goes beyond selling products to the general public as it functions to sell values, images, concepts and ideas of success. They function to tell us who we are and what we should be based on the assumptions that have been created and carried on by society. In the film Killing Us Softly III, Jean Kilbourne studies ads and finds that it tells us a lot about the values of American society. For instance, advertisements influence the idea of how women should look by displaying women models who often have bodies that are slender and fit that in turn affect how...

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